Tonight, I attended the PRSSA Meeting, like I do every Wednesday. The two guest speakers were Nicolle Racey from Susan G. Komen For the Cure Columbus and Jessica LaBarge from Dress for Success Columbus. They shared with us what they do in their current jobs and explained what it’s like to work for a non-profit. I really appreciated their perspectives and everything they had to share. They talked about how there is a lot of tears and tissues in non-proft PR and that if you’re in it for the money and not the heart, then you’re in it for the wrong reason.
PR professionals sometimes have this mean and conniving stereotype. That all they do is twist stories and lie to benefit their own agendas. Yes there might some story twisting every now and then but more often, they make a difference. They help people every day. A public relations professional probably isn’t the first person you think of when thinking about selflessness and helping others… but PR professionals work on behalf of other people or another entity, all the time.
PR professionals help someone launch their product. They help people fight for a cause they believe in. They help hospitals fundraise money to find cures for diseases. They help you choose what movie to see or where to go on vacation. They help you select your favorite brands. But more importantly, they make a difference. They make a difference because they provide opportunities and experiences for people that they might not have a way to access them, otherwise. PR professionals are good, talented, hard-working people that push themselves every day to make a difference and help others in their own unique way.
This non-profit-helping others mantra really hit home for me today and I thought it would be a good way to close my blog for this class.
I leave you with this.
Think about what’s important in life. Do what you love. Love what you do. Help others. Make a difference. Everything else will fall in line.